Answer Engine Optimisation…The Future of Search… Is Your Holiday Accommodation Website Ready?
The way people search for accommodation is rapidly evolving and website owners need to know about Answer Engine Optimisation. Now that AI-generated results dominate Google’s top spots and voice search is becoming increasingly popular through devices like Alexa and Siri, your website needs to adapt to stay competitive. Enter Answer Engine Optimisation (AEO) – the game-changing strategy that’s reshaping how holiday properties are discovered online.
What Exactly is Answer Engine Optimisation?
Imagine someone asks Google, “What holiday cottages in Sidmouth have parking?” Instead of scrolling through pages of results, they get an immediate, direct answer right at the top of their search. That’s AEO in action. It’s about structuring your website’s content to become the go-to source for these instant answers, whether they’re displayed in Google’s featured snippets or spoken aloud through voice search.
Why Your Holiday Property Needs AEO Now
The benefits of implementing AEO for your accommodation website are compelling:
Your property stands out from the competition by appearing in prominent positions in search results, leading to increased bookings and enquiries. When potential guests find quick, clear answers to their questions, they’re more likely to book with confidence. Plus, by consistently providing helpful information, you establish your property as a trusted choice for travelers.
The Secret Weapon: Add a Schema FAQ Page
One of the most effective ways to implement AEO is through a well-structured FAQ page. Think of it as your website’s direct line to Google’s AI. When someone searches for “holiday cottage that sleeps 6 with parking in Sidmouth,” a properly optimized FAQ page helps Google instantly match your property to their query.
Real Results in Action
We recently implemented this strategy for Sea-Renity, one of our clients. Their new FAQ page now efficiently answers common guest questions about capacity, parking, and amenities. The result? Their property information could appear prominently in search results, making it easier for potential guests to find and book their accommodation.
