Poor Mobile Experience
Is your website not optimised for mobile devices, alienating a growing segment of travellers?
Having a website that’s not optimized for mobile devices is like having a closed sign on your door for a huge segment of potential guests. The statistics are compelling: over 60% of travel-related searches now happen on mobile devices, and travelers are increasingly making their booking decisions on smartphones and tablets. If your website provides a poor mobile experience, you’re likely losing these potential guests before they even see what makes your property special.
Common issues with non-mobile-optimized websites include frustratingly slow loading times, text that’s too small to read without zooming, images that don’t scale properly, and booking forms that are nearly impossible to complete on a phone. These problems don’t just irritate potential guests – they actively drive them away. Research shows that 53% of mobile users abandon websites that take longer than three seconds to load, and Google’s algorithm now primarily uses mobile performance to determine search rankings.
Our SMART websites are fully responsive (mobile-friendly)
This is why our Smart website system is built with a mobile-first approach. Every website we create is specifically designed to provide an exceptional experience across all devices, from smartphones to tablets to desktop computers. Our websites automatically adjust their layout to provide perfect viewing and interaction on any screen size, ensuring your content is always easily readable and your booking process remains smooth and intuitive.
With our system, your images automatically optimize for different screen sizes, ensuring fast loading times without sacrificing quality. Navigation menus adapt for easy touch-screen use, and booking forms are specifically designed for mobile completion. Plus, with our complete content control system, any updates you make automatically format perfectly across all devices.
The result? A website that delivers a seamless experience to all your potential guests, regardless of how they choose to browse – helping you capture more bookings from today’s mobile-first travelers.